The birthplace of Shakespeare. A city with all the countryside touches, and yet a flourishing economy for businesses.
It has a very harmonious community that will welcome you and your employees with open arms. There is a lot to do there in terms of enjoying the simple living, but at the same time experiencing the hustle of retail in the high street.
You will have a plethora of customer bases to experiment with if your business is new. It can offer you great locations, picturesque wise and customer wise.
You can also tie up with local shops if you have something to sell to the locals and make a name.
They are very welcoming!